Why Advertise on Our Electricity Forum Digital Platform?
Value for Dollars Spent and a Measurable Return on Investment.
Our company boasts a proven 38-year track record as a leader in electrical industry marketing. Over
these years, we been highly successful in marketing our websites, magazines and training courses to
a diverse range of North American electrical engineering, construction, and maintenance
professionals. After all, we must be doing something right to be in business for 38+ years!!
My Marketing Philosophy
I never ask advertisers to invest in anything that I do not first refine and perfect for my own
business. When it comes to marketing our training courses, I trust and invest in my own
highly-effective marketing strategies:
Website Advertising
Magazine Advertising
Content Marketing
SEO and SEM
E-Broadcasting
Webinar Marketing
I do these things because they work. I don’t rely on one vehicle to deliver my business. I invest in
each one of these things to deliver the results that I need. For each and every dollar I invest in
marketing my training courses, I expect and achieve a measurable ROI. The proof of the quality of my
marketing is in the results: 30% of my course registrations come from Google Searches, 30% from
broadcast and website advertising, and 30% from word-of-mouth referrals. The SEO and SEM work I have
done on our 14,000 website pages every year generates more than 50 million appearances in Google
search results and
800,000 clicks on my web pages. There is no secret behind this kind of marketing. It is hard work
and has proven results.
Randolph W. Hurst, President and CEO
Why Should You Trust the Electricity Forum?
Proven Effectiveness:
Precision Targeting: Reach decision-makers, buyers and specifiers who are actively seeking
cutting-edge solutions within the electrical industry.
Comprehensive Reach: Tap into our extensive opt-in email list of over 90,000 electrical
industry professionals, ensuring your message reaches the right audience.
High Deliverability Rates: Ensure your message reaches the inbox with our robust email
delivery system, designed to maximize deliverability and minimize spam filters.
Detailed Analytics and Reporting: Gain actionable insights with our comprehensive analytics,
tracking total sends, open rates, and click-through rates on your links.
Customizable Campaigns: Tailor your e-broadcasts to fit your specific needs with flexible
content formats, personalized messaging, and targeted segments.
Enhanced Brand Visibility: Boost your brand's presence by consistently appearing in the
inboxes of industry professionals, reinforcing brand recognition and recall.
Cost-Effective Marketing: Achieve high ROI with our affordable e-broadcast packages, allowing
you to reach a large, targeted audience without breaking the bank.
Measurable Results:
Immediate Engagement: Share your news or product announcements directly to a targeted audience,
generating instant feedback, page views, sales leads, and inquiries.
High-Quality Leads: Connect with a targeted audience of electrical engineering, maintenance, and
construction professionals from various sectors, including utilities industrial, commercial, and
institutional.
Proven Track Record: With 38 years of industry leadership, we have a history of delivering
measurable results for our advertisers.
By advertising on The Electricity Forum's digital platform, you're not just investing in advertising;
you're partnering with a trusted industry leader committed to delivering value and measurable ROI.
Let us help you reach your marketing goals with precision and impact.
Ready to elevate your marketing strategy?
Contact us today to secure your spot and watch your visibility soar!
